Event: ISE
Location: Amsterdam, The Netherlands
Duration: 5 years
The challenge
Integrated Systems Europe (ISE) is the world’s largest exhibition for AV and systems integration attracting over 60,000 attendees.
So when global audio-visual distribution specialist Maverick AV Solutions briefed DSA to help increase brand cut-through and visitor engagement – we knew we needed to deliver an experience that packed plenty of punch. The stand needed to convey the Maverick story.
Conceptual planning
High impact was the main objective of our conceptual design. We focused on creating an exhibition stand environment where visitors would want to spend time and the Maverick Tiki Bar was born.
Responsible for conceptual design, production drawings, project management, we designed a bold customer journey inviting visitors to experience Mavericks one-stop-shop solutions through live demonstrations.
Design visual
Completely different to any corporate spaces at the show, our Waikiki Beach themed surf-shack featured palm trees, longboards, dark woods, and pastel décor.
Sales and marketing staff sported Hawaiian shirts and handed out branded cocktails during a long happy hour.
Darker colours and enclosed spaces on the lower level create the perfect screen viewing environment, with a glamorous bar and private meeting booths now located on an enlarged upper deck.
The event
Needless to say, our aloha spirit was the talk of the show.
More than 3,000 visitors were tracked in the lower level demo areas with several hundred pre-scheduled meetings for key prospects and clients.
Our theme has been extended to pre-show marketing activities, content, and social messaging, driving a consistent message throughout the show campaign.