Event: Various
Location: Europe, USA and Asia
Duration: 3 years
The challenge
Venator’s pigments and additives bring colour and high-performance to a vast range of products from make-up and to pharmaceuticals and much more. DSA is a key exhibition agency partner to Venator, managing a global programme of more than ten trade shows each year.
Our brief was clear. To create a new stand concept that ensures brand continuity across global events while showcasing a diverse range of products across various industry verticals.
Conceptual planning
Targeting customers across a wide range of industry sectors requires a carefully planned marketing programme with exhibitions and trade shows playing a major part in reaching these B2B buyers.
Starting from scratch, we produced an event stand guideline document that formed part of Venator’s brand guidelines and corporate identity documentation. This made certain that brand consistency would remain across global events – something Venator wanted to manage through their regional offices globally.
Design visual
After formalising stand design, we managed multiple global projects for Venator. From large and medium spaces to small environments, all customer experience remained on brand whatever the industry sector or event location.
The event
Alongside brand consistency, our designated account team have streamlined planning and approval processes, reducing the time spent managing this by our marketing clients. In addition, we have maximised opportunities for whole stand or component re-use, achieving significant budget savings.